Observation

Research question

What activities are done by customer at Share Tea?

Research objective

To determine the activities of customer at Share Tea

Research Methods

1.      To conduct observation at Share Tea outlet

2.      To measure different activities by categories

·         Eating in

·         Take away

·         Chatting

3.      Sampling method

·         Population- All Share Tea outlets in Malaysia

·         Sampling Frame- in Klang Vally

·         Sampling Unit

-          Outlet at mall(primary)

-          Weekday customer (secondary)

-          Business hour  (tertiary)

4.      Sampling technique- non probability sampling

Location: Times Square         

Weekday: Friday

Time: Business hour