Introduction

Introduction

The franchise that I choose is Share Tea.  The outlet of Share Tea I choose was located in Times Square. By doing this research, I will do observation base on what activity that customer will do when enjoying Share Tea. Before I go to the Share Tea Times Square outlets, I have done research at Share Tea website in order to help myself to know more about the Share Tea Company.

Background

Share Tea is the best bubble tea franchise from Taipei, Taiwan. Establish in 1992. The store started as a small roadside stall offering the classic pearl milk tea, and till today Share Tea has expanded more than 180 stores worldwide. Share Tea has expanded; China, Hong Kong, Macau, Philippines, Singapore, Malaysia, Indonesia, Australia, United States, Dubai UAE, and still expanding rapidly because Share Tea "Share the world, Share Happiness!"

In 2005, Share Tea started to expand in northern Taiwan, and officially opening for foreign affiliate. In 2009, Share Tea successfully expands 102 stores and outlets in Taiwan.

With 19 years of experience since 1992 in the Pearl Milk Tea industry, Share Tea beat 666 beverage brands to become the proud sponsor of Deaflympics 2009, giving it its rightful attributes of Taipei no. 1. All Share Tea beverages are made from the finest ingredients that are 100% fresh, natural and healthy!
           
In 2010, Share Tea expands into China, Hong Kong, Singpore and Malaysia in 40% growth rate every year. Share Tea is planning to expand to Europe country, to reach the goal of 500 stores and outlets.