Share Tea: 2013

Conclusion

In conclusion, base on the observation we found that female are more like to drink Share Tea than the male. Most of them like to drink natural fruit tea. And there are only few customers who have the membership card. Only few customers want a plastic bag to caring the cup of the beverage when take away. I recommend that the Share Tea should do more promotion on their product for example buy 1 free 1. And encourage more of their customer to apply for a Share Tea membership card to get the 10% of discount. This will increase their sale. And Share Tea should set a free wifi for their customers, this is to easy for their customer to online and this will attract the customer who want to online do something can take a seat in there and purchase a cup of beverage and spending more time in Share Tea.

Analysis of Share Tea

Based on the observation, there are 73% (24 persons) are female and 27% (9 persons) are male. So we can found those females are more likely to drink Share Tea than male because they love to enjoy a beverage and chit-chat with friend.

Based on the observation, there are 52% (17persons) who will take away. There are 48% (16 persons) who having share tea beverage at their outlet. It means that most of the customers are like to take away. This is because customer mostly like to having beverage and shopping.

There are 91% (30 persons) of Chinese customers, 6% (2 person) of India customers and 3% (1 person) of other race who purchase Share Tea. This chart shows that Chinese people are more like to drink Share Tea rather than other religion. Probably because Share Tea is come from Taiwan, some of them may not quite understand about the beverage and need some time to accept it.

There are 52% (17 cups) are in regular size and 48% (16 cups) that Share Tea customers purchase. In this observation we can see that there are not much different on the cup sizes that influence the customer purchases.

Base on the charts, most of the customers of Share Tea are like to drink natural fruit tea which is 15 people. For the second beverages those customers like to choose is Taiwan classic milk tea. Thirdly, is the brewed tea which purchase the beverage is 4 persons. For the rock salt cheese cream beverage, yakult drink and winter melon there are just 1 person purchase the beverage.

According to this, we know that all the customers of Share tea like to drink natural fruit tea. Maybe it is because nowadays people encourage drink more natural, and healthier.

Based on the observation, there are few customers of Share Tea who having the membership card of Share Tea. Those customers having the membership card can get 10% discount on every beverage. There are only 6% (2 customers) who have membership card and 94% (31 customers) who does not have membership card.

There are 85% of customer do not want the plastic bags. They want to direct having the tea. And there is 15% of customer is want the plastic bag is for take away method.

There are total 23 persons who are in Share Tea outlet after purchase. There is 73% (16 persons) order and 30% (7 persons) are no order. They just accompany their friend and chatting with their friends.

Video Observation

Slot 1 and Slot 2

This is the video of observation of Share Tea.

Observation

Research question

What activities are done by customer at Share Tea?

Research objective

To determine the activities of customer at Share Tea

Research Methods

1. To conduct observation at Share Tea outlet

2. To measure different activities by categories

· Eating in

· Take away

· Chatting

3. Sampling method

· Population- All Share Tea outlets in Malaysia

· Sampling Frame- in Klang Vally

· Sampling Unit

- Outlet at mall(primary)

- Weekday customer (secondary)

- Business hour (tertiary)

4. Sampling technique- non probability sampling

Location: Times Square

Weekday: Friday

Time: Business hour

Introduction

Introduction

The franchise that I choose is Share Tea. The outlet of Share Tea I choose was located in Times Square. By doing this research, I will do observation base on what activity that customer will do when enjoying Share Tea. Before I go to the Share Tea Times Square outlets, I have done research at Share Tea website in order to help myself to know more about the Share Tea Company.

Background

Share Tea is the best bubble tea franchise from Taipei, Taiwan. Establish in 1992. The store started as a small roadside stall offering the classic pearl milk tea, and till today Share Tea has expanded more than 180 stores worldwide. Share Tea has expanded; China, Hong Kong, Macau, Philippines, Singapore, Malaysia, Indonesia, Australia, United States, Dubai UAE, and still expanding rapidly because Share Tea "Share the world, Share Happiness!"

In 2005, Share Tea started to expand in northern Taiwan, and officially opening for foreign affiliate. In 2009, Share Tea successfully expands 102 stores and outlets in Taiwan.

With 19 years of experience since 1992 in the Pearl Milk Tea industry, Share Tea beat 666 beverage brands to become the proud sponsor of Deaflympics 2009, giving it its rightful attributes of Taipei no. 1. All Share Tea beverages are made from the finest ingredients that are 100% fresh, natural and healthy!

In 2010, Share Tea expands into China, Hong Kong, Singpore and Malaysia in 40% growth rate every year. Share Tea is planning to expand to Europe country, to reach the goal of 500 stores and outlets.